The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion…
Social media has gone from being a novelty to become a key tool for industrial marketers. Companies have become more productive with their social media efforts, discovering its true utility…
There is an alternate to making cold calls for industrial marketers: automated lead generation. According to a recent DemandGen Report, the buyer / seller dance is now initiated by the buyer…
Twitter is not a technology. It is a conversation. And it’s happening with or without you. As it relates to adopting Twitter into their marketing activity, it seems most (but…
Marketing automation turns your prospects into paying customers…quicker. We’ve been conducting an international survey here at CoreElement, and peering through the preliminary data, one thing stands out to me: B2B marketers…
Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the…
Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big…
Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and…
Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the…
Presentations you don’t want to miss at the year’s biggest marketing event – Dreamforce. The 2013 edition of Dreamforce, Salesforce’s annual convention, is fast-approaching, and my industrial marketing colleagues and…