Determining Your Industrial Marketing Budget
Marketing is essential to the success of your business. Taking the time to create a strategic plan with a realistic budget is time well spent. When evaluating an industrial marketing…
Your Ideal Prospect in Industrial Marketing
Attracting quality prospects to your business will raise the quality of your accounts and allow you to do business on your terms. I recently had a long-time client that I…
You’re on LinkedIn…How Do You use it for Industrial Marketing?
If you are on LinkedIn and have no strategy, you’re not alone. A little foresight will go a long way. Complete your profile This may seem obvious, but don’t you…
Are Trade Shows Worthy of Your Industrial Marketing Dollars?
Depending on your trade or market segment, trade shows may be quickly becoming a thing of the past. Are you throwing money down a hole by exhibiting? Participating in a…
The Power of Email in Industrial Marketing
If you’re not currently using email as part of your industrial marketing efforts, you should be. There are more than 3.3 billion email accounts worldwide, which is expected to grow…
The Impact of Social Media on Industrial Marketing SEO
A basic understanding of Social Media and Search Engine Optimization can pay dividends to your industrial marketing strategy. If you’re looking to boost your website visibility, social media should become…
Automated Industrial Marketing: Personalize Your Efforts
As customers expect a tailored sales experience, automated industrial marketing will help you personalize like a pro and put you ahead of your competition. Econsultancy, a leading source of independent…
Industrial Marketing Basics: Content as a Concept
Content marketing should be the core of your industrial marketing strategy. Content is the latest evolution of marketing. It is at the heart of what we do to be found…
Does Print Have a Place in Industrial Marketing?
Print is still alive, but the $64,000 question is, “Does it fit into my industrial marketing?” As the internet and has evolved and grown, the marketing industry has been seeing…
The Case for Flexibility in Industrial Marketing
The tactics that marketers are using today will be different six months from now. Are you prepared? We’ve all heard the old adage that “the only thing constant is change.”…
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