10 Ways to Promote Your Industrial Marketing Content
Writing good content is only half the battle in industrial marketing – the other half is promoting the heck out of it. Over at SocialMouths, Pratik Dholakiya had a great post regarding poor…
Industrial Marketing 101: ManageFlitter Saves Social Media Time
Using ManageFlitter makes your Twitter social media marketing easier. At CoreElement, we perform an annual survey of industrial marketing professionals, and responses frequently indicate that manufacturers find social media to be…
CAN the SPAM in Your Industrial Marketing
Sending SPAM is not just bad business – it’s illegal. Follow these tips to stay squeaky clean. I often write about what industrial marketers should do, but it’s also important to…
Industrial Marketing 101: Creating Viral Content
Marketers are chasing that elusive “viral” post to help their brand take off. What can you do to get a head start? Creating articles, stories and images – content –…
Industrial Marketing 101: Getting Personal on Social Media
Finding your voice on Twitter helps put a face to your company. More and more industrial manufacturers are finding their way onto Twitter, realizing that it’s just as important a tool…
5 Social Media Mistakes to Avoid in Industrial Marketing
Save time and frustration when it comes to your social media program. As more and more manufacturers are realizing that social media needs be a key tenet of any industrial marketing…
Incorporating Slideshare into Your B2B Marketing Efforts
Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…
Industrial Marketing Plans Should Include Infographics
Generate and convert quality sales leads; Create compelling infographics. Infographics are the perfect way for manufacturers to spice up their industrial marketing campaigns. They can supplement existing content pieces such…
5 Tips for Growing Your Email Industrial Marketing List
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…
Editorial Calendars Drive Industrial Marketing Content
Attract high-quality prospects by producing high-quality marketing content. I’ll admit, it’s difficult for B2B marketers to produce consistent, quality industrial marketing content that appeals to their prospects. Deadlines are often…