Positioning is Key to Industrial Marketing Success
Don’t waste time writing a 5-10 page industry brief about your company that no one is going to read. Mark Pollard, a strategy director and reformed magazine publisher based in…
The Jury is Still Out on The Reshoring of US Manufacturing
The practice of bringing manufacturing back “home” has been greeted with cheers. A recent MIT survey of 108 US-based multinational industrial manufacturing companies with annual sales between $20 million and $25 billion…
Fostering Entrepreneurship in Industrial Marketing
Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and…
Industrial Marketing 101: 3 Questions About Your Website
3 simple questions that will change the way you look at your website. If you’re still using your website as on online brochure, or it’s over two years old, or…
The Role of Attitude When it Comes to Industrial Marketing
Don’t fall into the trap of thinking that you are helpless to circumstances. I’ve written before about the importance of persevering with your industrial marketing endeavors, and my take is…
Tips for Reviewing Your Industrial Marketing Goals
Progress toward your industrial marketing goals shows you what’s working – and what isn’t. So you’re ready to review progress, be it monthly, quarterly, or at year-end. What do you focus…
Industrial Marketing 101: Creating Viral Content
Marketers are chasing that elusive “viral” post to help their brand take off. What can you do to get a head start? Creating articles, stories and images – content –…
Incorporating Slideshare into Your B2B Marketing Efforts
Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…
Industrial Marketing Plans Should Include Infographics
Generate and convert quality sales leads; Create compelling infographics. Infographics are the perfect way for manufacturers to spice up their industrial marketing campaigns. They can supplement existing content pieces such…
5 Tips for Growing Your Email Industrial Marketing List
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…