Industrial Marketing 101: Price is Rarely the Real Issue
Solve the problem, maintain respectable margins and gain a customer. For most manufacturers, it doesn’t necessarily matter how well you do on price, as long as you are in the…
Out of the Cold: Warm Calling in Industrial Marketing
Gather data and learn the needs of your prospects – all before picking up the phone. I’ve written plenty about the plethora of data available to marketers in the age of “big…
Fostering Entrepreneurship in Industrial Marketing
Entrepreneurs are the test-bed for the economy…willing to take the risks larger companies won’t. Entrepreneurs fill voids. We see problems that need to be solved, and use our creativity and…
Two facing laptops with an arm emerging from each screen and shaking hands on a white background
7 Reasons Why Email is King in Industrial Marketing
Email is a top priority when it comes to Market Penetration, Reach and ROI. Though social media marketing often grabs our attention as the “new kid on the block,” the…
Must-See Dreamforce Presentations for Industrial Marketing Professionals
Presentations you don’t want to miss at the year’s biggest marketing event – Dreamforce. The 2013 edition of Dreamforce, Salesforce’s annual convention, is fast-approaching, and my industrial marketing colleagues and…
The Latest from an Industrial Marketing Dream(force)
A firsthand view of the ultimate conference for B2C and B2B marketers. Every now and then it’s nice to get out of Cleveland, and this week I had the opportunity…
How to Build Your Industrial Marketing Dashboard
Dashboards: Measurement, accountability and effectiveness for all your industrial marketing efforts. I’ve written before about making SMART goals to find industrial marketing success – goals which are specific, measurable, attainable, realistic and…
Industrial Marketing 101: 3 Questions About Your Website
3 simple questions that will change the way you look at your website. If you’re still using your website as on online brochure, or it’s over two years old, or…
The Role of Attitude When it Comes to Industrial Marketing
Don’t fall into the trap of thinking that you are helpless to circumstances. I’ve written before about the importance of persevering with your industrial marketing endeavors, and my take is…
Tips for Reviewing Your Industrial Marketing Goals
Progress toward your industrial marketing goals shows you what’s working – and what isn’t. So you’re ready to review progress, be it monthly, quarterly, or at year-end. What do you focus…