Marketing automation helps you collect data on your prospects like never before, helping you identify the real issues. Based on responses to our annual industrial marketing survey, one of the…
Writing good content is only half the battle in industrial marketing – the other half is promoting the heck out of it. Over at SocialMouths, Pratik Dholakiya had a great post regarding poor…
Using ManageFlitter makes your Twitter social media marketing easier. At CoreElement, we perform an annual survey of industrial marketing professionals, and responses frequently indicate that manufacturers find social media to be…
Sending SPAM is not just bad business – it’s illegal. Follow these tips to stay squeaky clean. I often write about what industrial marketers should do, but it’s also important to…
Marketers are chasing that elusive “viral” post to help their brand take off. What can you do to get a head start? Creating articles, stories and images – content –…
Finding your voice on Twitter helps put a face to your company. More and more industrial manufacturers are finding their way onto Twitter, realizing that it’s just as important a tool…
Save time and frustration when it comes to your social media program. As more and more manufacturers are realizing that social media needs be a key tenet of any industrial marketing…
Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…
Generate and convert quality sales leads; Create compelling infographics. Infographics are the perfect way for manufacturers to spice up their industrial marketing campaigns. They can supplement existing content pieces such…
Tips to help you grow your email marketing list and boost sales. I’m a big proponent of email marketing. So much so that I’ve written about email marketing being king – the main…