Get More Mileage Out of Your Industrial Marketing Content
When you’re struggling for new content ideas, try these tips to extend the life of your industrial marketing content. Producing quality content on a regular basis can be tough, but the…
Industrial Marketing 101: Your (Company’s) Blog
Your company needs a blog, but don’t worry if you don’t have one; they’re nothing to be afraid of. Creating and maintaining a blog offers you the opportunity to establish yourself…
10 Ways to Promote Your Industrial Marketing Content
Writing good content is only half the battle in industrial marketing – the other half is promoting the heck out of it. Over at SocialMouths, Pratik Dholakiya had a great post regarding poor…
Industrial Marketing 101: Creating Viral Content
Marketers are chasing that elusive “viral” post to help their brand take off. What can you do to get a head start? Creating articles, stories and images – content –…
Incorporating Slideshare into Your B2B Marketing Efforts
Generate quality sales leads by using these Slideshare best practices in your B2B marketing efforts. Slideshare has quickly become a force in the B2B marketing world, touting 60 million visitors monthly. Marketers…
Industrial Marketing Plans Should Include Infographics
Generate and convert quality sales leads; Create compelling infographics. Infographics are the perfect way for manufacturers to spice up their industrial marketing campaigns. They can supplement existing content pieces such…
Editorial Calendars Drive Industrial Marketing Content
Attract high-quality prospects by producing high-quality marketing content. I’ll admit, it’s difficult for B2B marketers to produce consistent, quality industrial marketing content that appeals to their prospects. Deadlines are often…
Industrial Marketing 101: Curated Content Builds Your Library
Curating content breaks writers block and generates leads. I’ve written before about how to create viral content for your blog and white papers, but even the best content creators face writers block…
Industrial Marketing 101: Using the Right Keywords
Doing the research and developing the right keywords is what makes industrial marketing work. You could have the Mona Lisa of industrial products, but if you can’t be found in…
B2B Lead Generation with Your Industrial Marketing Content Hub
Your website isn’t what it used to be. Produce more leads with a content marketing approach. With 40% of industrial manufacturers considering their website to be a lead generator, but only…